Sharks ReScored
The Challenge: Makes sharks less scary.
We created social content that challenged perceptions of sharks and helped people see them in a more favorable light in hopes of saving some. We worked on the social portion of this campaign—handling all the paid media and organic posts and helped create the case study. The campaign was nominated for a Webbie Award and won a One Show Bronze Pencil.
Ever since the movie "Jaws", music has made sharks out to be vengeful killers. So if music can vilify sharks, does it also have the power to save them? #SharksReScored
Discovery Channel and Volkswagen of America, Inc. have partnered with Oscar® nominated composer J. Ralph to debut the world premiere of "Theodora". "Theodora," explores how music can be used to change people's perception of sharks. For more, go to http://SharksReScored.com.