Giving Sephora a Glow Up

bringing the love of sephora to gen-z

Sephora hired us to shift the fandom of Gen-Z beauty lovers from Ulta to Sephora across their social channels. Using social-first strategies, we were able to more than double Sephora’s following on TikTok in less than 1 year by repurposing past creative, creating buzz-worthy CGI assets and building co-branded social campaigns.

Awards:
Effie’s 2024 FINALIST SOCIAL MEDIA - PRODUCTS / DIGITAL