The Dove Code

AI Doesn’t know real beauty

When you type 'beautiful woman' into any AI image generator, the results are astoundingly idealistic, repetitive and honestly, boring. To show how Dove has championed more authentic and diverse versions of beauty in its campaigns over the years, we added the phrase 'according to Dove Beauty Ad' to AI image prompts.

The results? Much more inclusive and approachable representations of beauty. 

​

We also created an AI playbook that educates people on how to write prompts that break the beauty bias and fight the battle for real beauty in AI generated images.

​

Awards:
Cannes Lions Titanium (shortlisted)

Cannes Lions Glass: The Lion for Change (shortlisted)

Cannes Lions Creative Business Transformation: Creative Application of Emerging Technology (shortlisted)

Cannes Lions Creative Business Transformation: Brand Purpose & Impact (shortlisted)

Cannes Lions PR: Use of Technology (shortlisted)